Bigger and Better Business became the first national program of Phi Beta Sigma Fraternity. It was first introduced to the fraternity at the Tenth Anniversary Conclave held in Philadelphia, Pennsylvania in December 1924. When Bigger and Better Business was adopted as a national program, special emphasis was placed on work with negro businesses. The main purpose at the time was to encourage negro business to improve their business acumen, efficiency and service to the public in order to favorably compete with other businesses.